Competitive analysis is broken.
Most tools summarize what already exists. They tell you who's out there — not how to win.
Everything looks like table stakes
Insights are generic and hard to act on
Teams spend weeks synthesizing decks that go stale immediately
Plinth is built for a different outcome.
From landscape → leverage
Plinth analyzes competitors through the lens of structure, evidence, and unmet jobs — not marketing claims.
No fluff. No guesswork.
Clear competitor snapshots
See how competitors actually position themselves, not just what they claim.
Synthesized market themes
Understand what's converging, what's commoditized, and what's over-served.
Explicit gaps
Identify what competitors don't address — and where you can win.
Evidence-grounded opportunities
Find strategic angles backed by real evidence, not guesswork.
Defensible insights
Produce strategic angles you can defend in a room full of skeptics.
Structure over claims
Analyze through the lens of structure, evidence, and unmet jobs — not marketing.
A structured strategy workflow
Add competitors
Paste public evidence (websites, pricing, trust pages) or auto-generate from the web.
Analyze the landscape
Plinth generates evidence-backed competitor profiles and market synthesis.
Identify differentiation
See gaps, Jobs to Be Done competitors miss, and where you can win.
Act with confidence
Use insights directly in positioning, roadmap decisions, and exec conversations.
What you actually get
Everything is exportable, copyable, and ready for real work.
Competitor Profiles
Evidence-backed positioning, value props, capabilities, and risks. See how competitors actually position themselves, not just what they claim.
Built for differentiation — not summaries
Most tools
- ×Describe competitors
- ×Repeat market language
- ×Optimize for completeness
Plinth
- ✓Surfaces structural gaps
- ✓Focuses on unmet jobs
- ✓Prioritizes what competitors can't do
- ✓Produces insights you can defend in a room full of skeptics
Designed for teams who make hard calls
If you're expected to justify decisions — not just make slides — Plinth is for you.
Product & UX leaders
Make positioning decisions with confidence
Strategy and innovation teams
Find differentiation opportunities others miss
Founders and early executives
Build defensible positioning from day one
Internal platform and portfolio teams
Navigate complex competitive landscapes
Built with care
Plinth is designed to support good strategy — not shortcuts.
Public evidence only
Uses only public, user-provided evidence
No private data scraping
Clear guardrails around confidential information
Transparent outputs
Explainable, defensible insights you can trust
Built for good strategy
Designed to support good strategy — not shortcuts
Trusted by
"[Testimonial 1 placeholder: Short quote from a customer about their experience with Plinth]"
[Name 1]
[Title 1], [Company 1]
"[Testimonial 2 placeholder: Short quote from a customer about their experience with Plinth]"
[Name 2]
[Title 2], [Company 2]
"[Testimonial 3 placeholder: Short quote from a customer about their experience with Plinth]"
[Name 3]
[Title 3], [Company 3]